Notes on AI ads, lead capture and automation

Short, practical notes on AI ad creative, lead capture and automation for beauty brands and travel businesses.

There is no single price. Here are the five things that move it, and what to ask for so two quotes can be compared fairly.

A website that looks good can still fail to bring calls. Here are seven common reasons, and a simple fix for each.

A buyer abroad cannot visit your yard. A practical checklist for a marble or granite website that answers the questions a buyer asks first.

The price math just changed. What the new prices mean, the 100K-token catch, and a cost calculator you can try with your own numbers.

A new market report shows steady growth and a crowded shelf where ingredient lists all sound the same. What that means for a small brand.

A traveller who messages three agencies will usually book with the one that made them feel looked after first. A simple way to build that habit.

Nobody shares a day-by-day PDF. Here are video formats that make someone picture themselves on the trip.

AI video can cut the cost of testing ideas. It also has limits, and pretending otherwise is how brands lose trust.

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